Almost everyone should be confused by that question. A lot of people do not think about how colors make them feel, especially when it comes to design and marketing. Colors can't make you hungry or excited. Or can they? Designers don't just make the text or logo in an advertisement red or blue because they want to; they do it because each color has a specific impact on how we feel. Take McDonald's for instance. Everyone knows the famous "Golden Arches." Red and yellow are common colors used in McDonalds advertisements, as well as in their restaurant design. What impact do these colors on our psyche? According to Art Therapy Blog, the color red invokes feelings of:
The color yellow, the color chosen for the logo, is known to give the feeling of:
True Colors Psychology of Color Color in Logo Design Brand Color Statistics |
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