Many experts claim that print media is going to fizzle out soon, leaving us in a paperless, digital world. As a lover of print media, I have a few objections to this. One type of print publication that I feel is going to stick around it the good old business card. Sure, smart phones are making it easier to transfer information between devices, and most people can just do a Yelp or Google search and find a business that way. I don't know about you guys, but I love being able to hold something in my hands. It has more meaning that way. In fact, one of the first things any business owner should do when starting their marketing ventures is have business cards on hand.
But boring old business cards are not enough. Sure, they might bring in a little extra business, but nothing substantial. If businesses want to have a lasting impression on their customers, they need to have a creative edge.
But boring old business cards are not enough. Sure, they might bring in a little extra business, but nothing substantial. If businesses want to have a lasting impression on their customers, they need to have a creative edge.
So what kind of creative edge do businesses need? Many business cards follow the same basic design structure as the one shown above. But what about business cards that are more than a business card?
Or what about a business card you can eat?
Some business cards are multi-functional. Like a cheese grater, for example.
What if you're tired of that old, square, 3x5 design? Some companies have tried using some unconventional shapes in their business cards. (Click the image for a larger view).
Here's a new, innovative idea that combines tangible business cards with augmented reality:
And last, but not least, one of my favorites: the Lego-man business card:
While some of these cards may be more expensive to make, they will definitely leave a lasting impression on people. Business cards are essential to any business, big or small, in person or online. One of the key components of marketing is engaging with your target audience, so what better way to do that than to give them your name and a way to interact with it.
What are some of your favorites listed here? I found these examples here. There were so many more to choose from, but these were the ones that stood out to me. What are some other designs you like? Feel free to link to them in the comments!
What are some of your favorites listed here? I found these examples here. There were so many more to choose from, but these were the ones that stood out to me. What are some other designs you like? Feel free to link to them in the comments!
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